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Hey! I’m Willetta DeYoung

Thanks for stopping by to learn a little bit about me…

My Story

About Me

In 2016 I choose to freedom and to become the boss of my own life. Now I control my dreams, my time, my paycheck and my future.

I was a major risk - as a Gen-Xer a completely digital business was not intuitive for me and I had a lot to learn very quickly. I had to make a decision. No matter what, I was going to crack the code and become a successful modern economy entrepreneur with a digital business.

I was nervous, but quickly found support from my incredible husband, mentors and mastermind groups to help me on the journey of bidding my business.

I built my dreams - on my own terms.

I’ve always been super ambitious with larger than life visions for what is possible. I’ve done some crazy things like:

  • complete graduate school in 18 months…most folks finish in 3 years.

  • founded a print company in the emerging digital textile print industry with the 15th Artistry digital textile printer in the USA, the 100th in the world.

  • And then went on to accomplish even more…..

  • Host of the online Future of Fashion Summit,

  • Minnesota Star Awards Best ILEA Team Event

  • Semi-finalist in the Minnesota Cup Business Competition

  • Certificate of Commendation for contributions to the Minnesota Manufacturing economy from Governor Tim Pawlenty.

  • International Achievement Award for the Industrial Fabric Association International

  • Outstanding Children’swear Designer from Children’swear Manufacturing Association

  • & SO MUCH MORE

    Quick Facts

    01. Growing Up

    I’m a Minnesota farm girl.

    02. Eating Habits

    No Corn, please!

    03. Drink of Choice

    Dark coffee or white wine in the Spring, Prosecco ins the Summer, red wine n Fall and winter. It’s a seasonal thing.

    04. Best Decision of my Life

    Leaving Corporate America and becoming and entrepreneur.

    05. Health Challenges

    Born with severe asthma triggered by a food allergy to corn. Doctors predicted I would have a short life…I’m now living on 50+ years beyond their predictions!

    06. Ideal Vacation

    Vouluntourism to enhance the lives of others followed my a few days of luxury resort and spa time with my hubby.

    07. My Passion

    Inspiring women to pursue entrepreneurship and fund their awesome life plans.

    08. You’d Never Guess

    I’m an introvert most of the time but I get seriously energized by spending time with other who seek to look good, feel good and travel in style.